Apart from that, voice search is also increasing. Google’s algorithms are turning more human-like. Its direct result will be a high bounce rate that will cause your website to rank lower on the search engine results. If your website content is too complex, your audience will not understand it well. It’s imperative to consider readability when creating web copies. The SEO Gains of Flesch Reading Ease Score Both these factors can prevent people from engaging with your services. It’s because if you are creating content for a medical publication, you certainly wouldn’t desire it to sound as if it’s written for people who don’t have any idea about it. In that case, people will undoubtedly think that it isn’t informative or valuable enough to read. Contrarily, suppose the content has an extremely low Flesch Kincaid grade level score. If your content has many hard-to-read sentences, visitors will leave your page within a very short time. For instance, a sentence like ‘It was a laborious undertaking’ is challenging to read than a sentence like ‘It was a tough job.’ Likewise, words with numerous syllables are more challenging for a person to read than those with smaller syllables. You cannot expect people to stick around to read your content if it is in the format of long prose. Some of the most remarkable English literature pieces of the 18th and 19th centuries had sentences that were a paragraph long! But today, with the decreasing attention span of people, the length of a sentence is significantly small. Today’s situation is totally different from what it was a few centuries ago. It is tough for people to make sense of long sentences and words. The Significance of Content Readability in Websites You can create short sentences to get the perfect score. Sometimes, the true message can only get communicated by using longer words and sentences. However, at times people really cannot avoid using lengthy words. On the other hand, a lengthy sentence containing challenging words receives a much lower score. Sort sentences containing short words receive a greater score.įor instance, the sentence ‘The rat sat on the hat’ has a score of 116. Consequently, the reading test punishes the writer for using them. The core concept behind this score is that lengthier words and sentences are difficult to read by people. It means that if you get a good score on the reading ease test, you should be getting a lower grade level score.
One can observe that both the reading ease and grade level utilize similar metrics, i.e., length of the words and sentences. The Concept Behind Flesch Reading Ease Score